Anand Mahindra Raises Questions on Apple’s Vision Pro and Its Potential Impact on the Future of TV
Renowned industrialist and chairman of Mahindra Group, Anand Mahindra, recently voiced his thoughts on the impact of Apple’s latest innovation, the Vision Pro headset, unveiled at the annual Worldwide Developers Conference. The Vision Pro, a spatial computer that merges digital content with the physical world, has captured the attention of the tech community since its launch and sparked discussions about the future of technology.
Reacting to an advertisement film shared on Twitter by Apple CEO Tim Cook, showcasing the capabilities of the Vision Pro, Mahindra posed questions about the potential implications for the TV industry. Specifically, he pondered the future of large-screen TV displays and how companies like Samsung and Sony would handle the disruption caused by Apple’s spatial computing device.
Does this signal the death of large screen TV displays? Wonder what the boardrooms at Samsung & Sony plotting in response… And what about community-watching of movies & sports matches? Will that now be replaced by a roomful of zombies wearing headsets? https://t.co/qQa8vwuy6Q— anand mahindra (@anandmahindra) June 6, 2023
Taking to Twitter, Mahindra shared the video and wrote, “Does this signal the death of large-screen TV displays? I wonder what the boardrooms at Samsung and Sony are plotting in response… And what about community-watching movies and sports matches? Will that now be replaced by a roomful of zombies wearing headsets?”
Mahindra’s remarks reflect the intrigue and speculation surrounding the impact of the Vision Pro on traditional forms of entertainment and communal activities. With its immersive capabilities and augmented reality features, the Vision Pro has the potential to reshape how people consume media and interact with their surroundings.
During Apple’s presentation, the Vision Pro’s extensive range of features was showcased, including its compatibility with games, interactive video content, and offerings from Walt Disney Co. The device, resembling high-tech ski goggles, will operate on its dedicated operating system, visionOS, and have its own App Store. It is scheduled for an early release in the United States next year, with availability in other regions to follow.
Apple’s ambitious launch of the Vision Pro represents a significant risk for the tech giant. While previous releases such as the Mac, iPod, iPhone, and iPad have reshaped industries, the Vision Pro enters a market that has yet to resonate with consumers. Moreover, its premium pricing adds further weight to the success of this endeavor.
The broader objective of Apple’s Vision Pro is to revolutionize how people interact with technology and the world at large. Seeking to move beyond the confines of the iPhone and iPad, Apple aims to establish the Vision Pro as the next breakthrough in wearable devices. By combining virtual and augmented reality, the headset offers users an unparalleled level of engagement with content, providing high-resolution displays for video viewing and overlaying apps onto the user’s field of view for seamless notifications and messages.
As the launch of the Vision Pro draws nearer, the tech community eagerly awaits its impact on the industry and how it will transform the way we perceive and engage with digital content. The stage is set for Apple to redefine technology again and pave the way for a new spatial computing era.