Chase Elliott is roped in as Brand Ambassador for Iconic’s Premium Line of Hooters Spirits

Iconic Brands, Inc. has announced that it has appointed driver of the No. 9 Hooters Chevrolet Camaro ZL1 1LE, Chase Elliott the brand ambassador for its premium line of Hooters Spirits. The brand has signed a multi-year deal with the NASCARs driver, which includes personal appearances at select Hooters Spirits events.

Elliott, the two-time NASCAR Cup Series Most Popular Driver, has allegedly won six races since joining the NASCAR Cup Series full time in 2016.

Speaking about the association Elliott said, “The Hooters brand is a great fit with me and racing fans everywhere, so to also be able to evolve into a brand ambassadorship role for Hooters Spirits makes a lot of sense. The Hooters Spirits brand gained a lot of momentum last year with its launch, and I’m hopeful our expanded partnership gives the brand extra horsepower in its drive to roll out nationwide.”

While, Richard DeCicco, chief executive officer of Iconic, expressed his enthusiasm for Elliott and said, “Chase Elliott is the perfect ambassador for Hooters Spirits, and we’re ecstatic to have him join the family. Signing an athlete of his caliber is a monumental milestone for Iconic and Hooters. Chase’s work ethic, skills and talent – combined with his established loyal fan following – made him the ideal choice. We believe that this will be pivotal in raising awareness of Hooters Spirits and Iconic Brands. This will also lead to increased exposure and future sales going forward.” 

Ruskin Brodkin

Ruskin Brodkin writes for She is a graduate in journalism from the University of Maryland. Ruskin currently lives in Brooklyn, and she previously worked as a Television Producer on BBA International's Squawk Box Europe. Ruskin has also been a movies reporter for Radio New Zealand.

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