English Model and body positivity activist, Charli Howard has just launched Squish Beauty. Squish Beauty is the product of Howard’s experiences with her overly sensitive and irritated skin while on set and on the go. The principle with which brand is founded is diversity and celebrating who you are.

Squish’s first campaign includes an all-star lineup of models that are aspirational and relatable, such as Carmen Fozzard, Aaron Philip, Sophia Hadjipanteli, Charli Howard herself, and many more. 

Howard said, “From day one, I wanted to use role models with real skin in my brand images – girls with acne, girls with scars, girls with cellulite – but who have voices and great personalities. All bodies are un-retouched, raw and real.”

Squish beauty is launching with three hero products: Cherry eye and cheek masks, flower power acne patches, and jelly lip gloss.