GEMMA Collins, who recently admitted piling on the pounds because of stress, has allegedly signed a lucrative deal with budget high street chain Poundland in order to become the face of their latest homeware venture.
And the brand seems convinced that the Queen of Essex bling will help increase sales for the company as she is banking an eye- watering £1.1million for the campaign.
One of the source in a statement said, “Gemma was approached by Poundland to become the new face of their homeware range earlier this year and she struck a hard bargain. It’s one of the biggest endorsement deals ever signed by the chain but they know everything The GC touches turns to gold. They think it will pay dividends in the long run. Gemma will be fronting a range of cleaning products and soft furnishings, all of which have been endorsed by her. Poundland want to lift their status on the high street and by getting Gemma involved, they think they can add a touch of sparkle to their products. And her involvement will encourage her younger fan base into the store.”
Gemma, who has already made huge cash from reality TV shows including Dancing On Ice, Celebs Go Dating, Celebrity Big Brother, and Towie, where she first found fame. This association is going to give Gemma’s bank balance a healthy boost who already has a fortune of £3.7million.
Besides Poundland, Gemma allegedly has her own shop and a plus-sized clothing range that she sells with Evans and Simply Be.
