Gigi Gorgeous To Launch Eponymous Makeup Brand

Veteran lifestyle vlogger and the first mainstream YouTube star who came out publicly as transgender, Gigi Gorgeous is all set to launch eponymous makeup brand in collaboration with Ipsy — a beauty subscription box service and online retailer that is co-founded by fellow YouTube makeup OG Michelle Phan. 

Gorgeous took to her Instagram and shared the news there. She however noted that she would be “unveiling everything this weekend on October 13 in New York City at Ipsy Live” — a live event series for creators and customers hosted by the company. 

The 27-year-old wrote: “I can’t wait to share more about the entire line and go in-depth with each product, my ideas behind them, the custom formulas, packaging, and everything else.” 

According to report, the collection will be launched on Nov. 1 that includes a lip gloss ($16), a duo matte bronzer ($24), a contour brush ($18), and a blush ($24). 

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