IMAGE CREDIT: The Drum
Radio, media and advertising giant Global, under the leadership of Ashley Daniel Tabor OBE, the founder and president of Global has successfully launched its five new radio stations over the last week, is in its expansion mode. As the brand wants to capture a broader range of musical genre and decade.
The new stations which Global has launched recently include Heart 90s, Heart 70s, Capital XTRA Reloaded, Smooth Country and Smooth Chill.
Heart 90s, Heart 70s and Capital XTRA Reloaded will operate across the UK on DAB, the Global Player app, on smart speakers and on the desktop. While Smooth Country and Smooth Chill have lesser national rollouts but the channels will be available on the player.
The new station launch came less than a month after its rival Bauer Media pulled its digital audio inventory from Global’s ad platform DAX – taking with it almost 15% of inventory. The new launch, however, seems to help maintain Global’s market share and make up for the lost inventory. Also, it seems to respond back to Bauer’s recent radio expansion that includes Scala, Country Hits and Jazz FM.
According to the reports, Heart, the biggest commercial radio brand with 9.7m weekly listeners hopes to grow this audience further with two new sub-channels.
Speaking about its expansion, Global’s founder and executive president, Ashley Tabor-King said, “The launch of five brand new national radio stations demonstrates our commitment to DAB and building audiences on national and local Digital radio platforms. Following the hugely successful launch of Heart Dance in June and the incredible success of Heart 80s, we wanted to surprise and delight our listeners and customers and launch five new stations back to back. They’re already sounding fantastic, triggering memories and feel good emotions all across the UK.”
