Hershey India, a part of The Hershey Company, has appointed Bollywood actress, Shraddha Kapoor as its brand ambassador. Recently the brand released its multimedia campaign for the national launch of Hershey’s Kisses chocolate. The campaign will be released across multiple mediums, including digital, television, and in-store.

Commenting on the association, Managing Director, Hershey India, Herjit Bhalla said, “We are delighted to offer the increasingly discerning premium chocolate consumer a range of globally loved Hershey’s chocolates. The Hershey’s brand has been leading our India growth, and we believe this is the right time to build our presence in the large growing premium chocolate category in India, with the national launch of Hershey’s Kisses. I am excited about our new campaign and am sure with Shraddha being on board, it will help drive salience and desire further for this iconic chocolate brand.”

While, “I am so excited to be associated with a delightful global chocolate brand that I have always adored since my childhood days. I think sharing Hershey’s Kisses chocolates, is the sweetest way to express one’s affection and bond with your loved ones.”