The Indian skincare brand, Joy, has appointed Bollywood actress Kriti Sanon as its new brand ambassador. The actress will be endorsing the brand’s face wash range. Besides, Sanon will also be featured in a couple of commercials spanning social media and television for Joy’s activated charcoal and the lemon face washes.

The brand’s current offering in the face wash category includes a wide array of fruit-infused face washes, pure neem facewash, pure aloe facewash, and neem & turmeric facewash.

Chairman RSH Global, Sunil Agarwal, said, “Sanon has already been the face for our body lotions and creams, and we’re delighted to extend our partnership with her with our face wash range as well. She is a young achiever, confident, passionate, and is an inspirational figure for Indian women. We are certain that this partnership will be mutually beneficial.”

While Sanon said, “I am extremely happy to extend my association with Joy Personal care to be the face of an elaborate product range under their facewash category. Joy has always been known for their use of natural ingredients in their products. Their newest addition of the activated charcoal face wash is something that very few brands have in personal care products catered to women. The campaign highlights the USP of this facewash in an interesting way which the consumers will be able to relate to.”