Personal Branding Can Change Your Career

Personal branding is the method of developing a “mark” that is created around your name or your career. You use this “imprint” to express and broadcast your accomplishment, personality, and beliefs. We all can be a brand and manage our power to stand out and be unique. This differentness draws people to our production, our services, or sometimes even just our message. Considering yourself as a brand can help bring equality to your job search and constancy to your career. In other words, building a personal brand provides you the capability to make career choices easily and frequently.

Every professional must consider personal branding for the following reasons:

Branding is all about trying your best to attract people attention towards you. Because you can’t reach into someone else’s head and twist how that person sees you, all you can do is change your image, your messaging, your look, and so forth to better adjust with who you really are.

Differentiating yourself from all the other potential competitors means being yourself, as in your accurate, true self. Personal branding allows you to let yourself shine by reassuring you to look inward and assess what makes you different from everyone else. Only after you complete this assessment, you will have enough information to say, “I’m better than anyone else going for this position or project because…”

Having an accurately defined personal brand can help make your career decisions easier. When career opportunity arises that you are unsure of, you can look at your brand for guidance. 

I would describe myself as a strong egoist, which some people may find surprising since I spend a lot of my time now hosting workshops and delivering keynote talks at events. However, as someone who once found public speaking a bit nerve-decimate, I can definitely appreciate with people who don’t exactly jump at the idea of getting up in front of your colleagues at your company’s annual meeting. However, being the featured speaker, either in front of fellow co-workers within your company or other professionals at a larger industry conference, can be a powerful way to build your professional reputation and boost your credibility as a domain expert.

A personal brand helps you appear more consistent online Deviation in how you appear online can put your career in peril because hiring professionals may view them as signs you aren’t being completely honest about who you are. Moreover, When you have a personal brand, you can more easily make decisions during your career. When you’re presented with options that go against your brand, against whom you are then authorizing them to go effortless, even if they’re more cost-effective. A personal brand can even out the trench between enrollment by being the one thing that doesn’t change about you.

Keith Hofmann

Keith Hofmann writes about bars, restaurants, men’s fashion, movies and health. Hofmann is a qualified cocktail bartender with a diploma from the European Bartender School and holds a degree in English Literature from the University of Westminster.

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