Smartphone brand, iQOO ropes in Virat Kohli as the brand ambassador
iQOO, Smartphone brand has appointed Indian Cricketer Virat Kohli as its new brand ambassador.
According to reports, cricketer will be seen in an integrated campaign, the first leg of the campaign is already live on the brand’s social media platforms and Flipkart. However, the second leg is alleged to go live on February 25 at the launch. The second leg will be live across digital, print and Flipkart. The campaign will reportedly be on air during IPL season.
Speaking about the partnership, Director-Marketing, iQOO, Gagan Arora said, “We are hopeful that our focus on high performance, innovation, and differentiation in the premium segment is well communicated through the campaigns that we are going to drive with Virat.”
While Kohli said in a statement, “iQOO, as a brand, appears to be determined to bring value to the smartphone market through high-performance smartphones. And I am excited to be a part of this quest.”