Varun Dhawan features in Reebok’s Sole Fury Campaign
The brand is now dropping new colorways of Sole Fury sneakers with Dhawan. It disrupts conventionality and celebrates those who dare to #SplitFrom the ordinary. The campaign shows Dhawan venturing beyond the expected where unorthodox is the norm
Fitness and lifestyle brand Reebok recently appointed Varun Dhawan as its new brand ambassador. The brand is now dropping new colorways of Sole Fury sneakers with Dhawan.
Reebok’s Sole Fury sneakers deranged regularity in order to celebrate those who dare to #SplitFrom the ordinary.
The new campaign is directed by UK’s Courtney Phillips that shows Dhawan roving beyond the expected into a world where unorthodox is the norm. Dhawan is seen acting inconsiderately and confidently his way in the new Sole Fury, breaking everything that is routine.
Exhilarated about his collaboration with Reebok, Dhawan said, “I am in love with the new Sole Fury as they are a perfect combination of comfort and style making for an all-day wear. The campaign was a great fun and the best way to kick-start my journey with the super cool Reebok family.”