Who is Giovanni Guidone?

Giovanni Guidone is the Co-founder of ONE-GUIDE, a streetwear and luxury label that has garnered the interest and support of several influencers since its launch. Giovanni was born in Naples, Italy, where he lived until his 19 years, immediately after finishing his studies he moved to Germany, Hamburg.

He worked as a commercial director for a large Italian company having learned the German language. In 2018 Giovanni returned to Italy in Milan, carrying out a successful period as a consultant, to which he attributes the merit of having taught him the importance of personal branding and of creating desirability around an experience or a product. In 2020 with the beginning of the covid Giovanni returns to Naples, despite not having a formal training in fashion, but a lot of ambition, together with his brother Raffaele he talks about old memories and dreams closed in the drawer and this is how ONE-GUIDE il dream of two young brothers who with determination and a lot of passion have created a Made in Italy brand.

The two brothers have the desire to give their own personal idea of clothing and the streetwear world, through their voice and their aesthetics, in fact they want to express their personal truth, demonstrating how clothes and sneakers are not just clothing. Behind a simple garment, there is a message, “Life is beautiful”.

The brand now sells all over the world. The latest sneakers created by Giovanni and his brother Raffaele are the OG SKY sneakers proposed with a combination of three different materials, hammered calfskin, Nabuk leather and laterally covered with a refined painted microfiber, which recalls the color of Nubuck in the interior finishes. each sneakers features a captivating infinity in nickel-plated brass, a hallmark of the ONE-GUIDE fashion house. The OG SKY model, designed by the Guidone brothers, takes inspiration from basketball shoes. The innovative Eva sole completes the captivating shoe.

To know more about ONE-GUIDE, visit or connect with Giovanni on Instagram @giovanniguidone__

Amelia Brown

Amelia is a writer for Blackbird News. She has a degree in communications from Bristol University. Amelia enjoys publishing on celebrities, television and movies. In her spare time, she enjoys designing quirky clothing.

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