The Top 3 Social Media Platforms Dominating Gen Z’s Screen time

In today’s digital age, social media has become an important part of our lives, especially for Gen Z. With the increase in new social media platforms, Generation Z is more focused on these platforms and their latest trends. Here are the top three social media platforms that are dominating their lives:

1. Instagram

Even though Instagram has been around for several years, its usage has increased rapidly in the past few years. As it continues to be a favorite among Gen Z, it keeps on improving on visual content, such as photos, reels, and videos, making users show their creativity.

2. TikTok

TikTok has quickly become one of the most used social media platforms among Gen Z, especially because of its short-form video content and viral challenges. No doubt, the ban on TikTok in India has impacted it a lot. TikTok is considered one of the best sources of entertainment for its users.

3. Snapchat

Mostly used by youngsters, Snapchat is known for its disappearing messages and filters and has become a popular choice for Gen Z. The platform offers a unique way to stay connected with friends and is popular for its features like Snap Map and Discover.