JioCinema signs Mumbai Indians Captain Rohit Sharma as brand ambassador
Mumbai Indians Captain Rohit Sharma has been chosen as the brand ambassador of JioCinema. The cricketer has switched from Star Sports to JioCinema. Rohit Sharma will now be seen endorsing JioCinema during the ongoing Indian Premier League (IPL).
“Rohit Sharma embodies the spirit of sportsmanship, and unmatched leadership, representing the values that fans and players alike hold dear. Our presentation of sports and the ongoing TATA IPL have a synergy in Rohit’s ability to connect with fans, and this partnership is a natural extension to our quest in leading India on a path that represents an exciting future,” said Viacom18 Sports CEO Anil Jayaraj.
The company said that the Indian team captain will build the OTT platform’s vision of making sports viewing synonymous with digital. Rohit Sharma is one of the most successful captains in the history of the Indian Premier League (IPL), having won five titles with Mumbai Indians.
“JioCinema is leading the way in transforming how sports is consumed in India across mobile phones and connected TV. The remarkable range of choices it provides fans is truly empowering. I am very pleased to associate with JioCinema and be part of this journey as it enables the shift to the digital platform and offers a higher degree of flexibility, accessibility, interactivity, and personalization to cricket fans,” said Mumbai Indians Captain Rohit Sharma.