JBL ropes in Bebe Rexha as Global Brand Ambassador
A global music sensation, Bebe Rexha has been a real friend and long-time fan of this storied music brand and will debut in her new role in a coming holiday effort, commercial promo and an exclusive appearance at JBL Fest 2021, an immersive entertainment experience that welcomes guests from all over the globe.
Bebe Rexha has gained over 12 million total single sales and over 10 billion total global flows. She has also gathered over 2.6 billion YouTube views and counting as of 2019, together with her latest strikes beating Billboard’s charts and streamed by billions of listeners across the globe. In addition to her lyrical gifts to a few of the industry’s finest recordings, she is well-known for collaborating with the hottest artists worldwide, running the gamut from R&B to alternative rock and even country.
Among the youngest artists to Obtain the National Academy of Recording Arts and Sciences’ Greatest Teen Songwriter Award, Bebe officially burst onto the scene the following year when she composed”Dragon ,” a worldwide hit for Eminem and Rihanna that was certified 6x-platinum from the RIAA. Bebe also composed and played the chart-topping smash”Meant to Be” (comprising Florida Georgia Line), today RIAA Certified Diamond; the song was #1 on the Billboard charts to get a record-setting 50 straight weeks. In conjunction with Grammy® Week 2019, Bebe established the Grammy® Music Education Coalition’s (GMEC) national campaign on behalf of its new All-Star Ambassador program, whose members also include Luis Fonsi, Rita Ora, Kristin Chenoweth, Regina Spektor and others. Bebe’s next single,”Baby, I’m Jealous” (feat. Doja Cat) will probably be released on Friday, October 9, 2020, together with a video directed by Hannah Lux Davis.
“After performing last year’s JBL Fest in Las Vegas, I realized that this new has the exact same passion and drive to elevate the music adventure I do,” said Bebe Rexha. “JBL headphones and speakers create the type of sound that fans all over the world enjoy, which makes this partnership a great chance to connect with such a devoted fanbase.”
Bebe is going to probably be the surface of an impending JBL campaign, showcasing the moments when audio fuels her throughout the seasons. She’ll also be starring at the brand’s latest TV commercial, based around living life span and dedicated to JBL’s latest authentic wireless headset.
“Bebe’s lively strategy, dedication and irrefutable link for her lovers make her an perfect fit for the JBL brand,” said Ralph Santana, Chief Marketing Officer in HARMAN. “We are thrilled to have her join us as the latest addition to the JBL staff and look forward to collaborating.”
Bebe Rexha joins a star-studded roster of JBL brand ambassadors and spouses in music to sports and entertainment, such as the most-nominated musician and producer in GRAMMYs history, Quincy Jones; world renowned DJ and producer, Armin van Buuren; Indian music mogul, A.R. Rahman; international pianist and philanthropist, Lang Lang; 2017 American League Rookie of the Year and MLB star, Aaron Judge; also as NBA stars, Giannis Antetokounmpo, Andre Drummond, Zach LaVine, along with Kemba Walker, among others. In addition to these partnerships, JBL is the official sound partner of The Recording Academy and also the official headset supplier for gambling organization, 100 Thieves.