Punjabi Singer Shubh’s Image and Personal Brand Takes a Hit Amid Controversy
Hatred Has No Place in Our World, and Artists Play a Crucial Role in Spreading Peace
In recent events, popular Canada-based Punjabi singer Shubhneet Singh, known by his stage name Shubh, has faced severe backlash, leading to the cancellation of his India tour. The controversy revolves around his sharing of a purportedly distorted map of India earlier, which ignited outrage and raised concerns about promoting hatred and unrest.
Ticketing platform BookMyShow took to social media to announce the cancellation, stating, “Singer Shubhneet Singh’s Still Rollin Tour for India stands cancelled. To that end, BookMyShow has initiated a complete refund of the ticket amount for all consumers who had purchased tickets for the show.”
The map in question, shared via Shubh’s Instagram story, depicted India with shadows cast over the state of Jammu and Kashmir and parts of Northeast India, with the caption “Pray for Punjab.” This move sparked outrage among his fans and the public, as it was seen as an attempt to distort India’s territorial integrity.
This controversy unfolds on the heels of escalating tensions between India and Canada. Canadian Prime Minister Justin Trudeau’s recent remarks, implicating agents of the Indian government in the murder of Khalistan Tiger Force chief Hardeep Singh Nijjar, further strained diplomatic relations. In response, both countries have expelled top diplomats stationed in India and Canada, worsening the situation.
Furthermore, electronics brand boAt, which had previously sponsored Shubh’s upcoming India tour, decided to retract its sponsorship. This decision aligns with the broader context of strained relations between India and Canada, fueled by Shubh’s controversial posts and associations.
Adding to Shubh’s woes, the popular platform Moj has removed all of his tracks from its platform, signaling a significant setback for the singer’s music career.
The repercussions extend beyond the music industry, as several Indian cricketers, including Virat Kohli, Hardik Pandya, and KL Rahul, have unfollowed Shubh on Instagram. Notably, Virat Kohli had previously praised the Canada-based singer for his talent and even expressed him as his favorite artist.
In times like these, it is essential to remember that hatred has no place in our world. As influential figures, artists bear a responsibility not only to their personal brand but also to society. Their actions and words can either spread peace or contribute to discord. The controversy surrounding Shubh serves as a reminder of the profound impact artists can have on shaping public perceptions and promoting harmony.