Viral Sensation to Alt-Pop Star – Emei’s ‘Cynical’ Showcases Her Unique Artistry

With her dripping vocals, colorful lyrics, and slicing wit, viral alt-pop artist Emei has rapidly built up a fan base over the past year. Leaning on over a decade of stage experience, Emei invites audiences into her world, leading them through her hyper-relatable musings on young adult life.Even before she started writing, Emei developed incredible stage presence from her experience competing on Chinese Idol at 15. After receiving third place on the show through months of stadium shows, Emei began releasing her own music on Chinese platforms eventually performing on Dancing with the Stars of China. 

When Covid hit, Emei started releasing new music on American platforms, gaining media coverage on Wonderland, Earmilk, Ones to Watch, UpRoxx, Billboard, Early Rising, and Lyrical Lemonade. Emei’s single, “Late to the Party”, hit 6M streams after videos of her performing the song live hit a collective 10M views on Tiktok and Instagram Reels. 

Her 2023 Single “Scatterbrain” has racked up 10m streams since it’s release in February and was featured on 15 NMF’s internationally, received airplay on BBC Radio 1’s Future Pop show, and was selected as “Poppest Record Of The Week”. 

The follow up “Irresponsible”, was featured on NMF USA, JAPAN and CANADA, Planet Rave, Pop Sauce and more. It was also selected BBC Radio 1 as “Poppest Record Of The Week”, and has also received spins on Jack Saunder’s Future Artists show. The song has passed 2 million streams since it’s release (5.26). Most recently, Emei SOLD OUT her first ever headline show, in London on July 21st. 

Her new single “Cynical” is the title track to her much awaited sophomore EP. Emei continues to push the lines of what pop can be with her use of bold sounds and dramatic flair. This undeniable anthem explains Emei’s constant need to destroy any semblance of peace and her need for self-inflicted disasters. Emei will release 2 more singles ahead of her EP (Aug/Sept) and first Headline tour in fall 2023.

Tour Dates:

11/2 – Drake Hotel, Toronto, ON
11/4 – Mercury Lounge, New York, NY
11/8 – Schubas, Chicago, IL
11/10 – Barfly at Skyway, Minneapolis, MN
11/11 – Ruins, Dallas, TX
11/12 – Lost Lake, Denver, CO
11/17 – Barboza, Seattle, WA
11/18 – Moroccan Lounge, Los Angeles, CA

You can connect with Emei on TikTok and Instagram @its.emei